Vancouver Media Productions
 

Web Design

Our Web Design Model

1. Web Design Requirements Analysis
  • Determine the goals for the web site design from the perspective of the user and the business.
  • Determine the user needs and target usability requirements.
  • Evaluate existing versions of the site.
  • Perform a competitive analysis.
  • Perform user interviews and surveys.
2. Conceptual Web Design
  • Sketch out a web site design and architecture at an abstract level.
  • Conduct a task analysis to find critical features.
3. Web Design Mockups / Prototypes
  • Rapidly create visual representations (web design mockups) or interactive representations (web site prototypes) of the web site.
  • Evaluate web design usability through focus groups, user tests, and walkthroughs.
  • Use the evaluation results to create more web design mockups or improve the web design prototypes.
  • Repeat this process (web design iteration) until the web design and usability goals are met
4. Web Design Production
  • Create the final web design product.
  • Evaluate functionality through testing, quality assurance, usability testing, and field testing.
  • Use the evaluation results to improve the web design product.
  • Repeat this process (production iteration) until the business goals are met.
5. Web Site Launch and Maintenance
  • Launch the website.
  • Maintain and refine web design with user feedback.
  • Use the feedback to create new web design requirements, and begin major web design improvements (system iteration).

Web design evaluation occurs at every stage of the process. Similar types of web design evaluation can occur at different stages of the web design process to keep in mind the goals of the web design project and the users' needs. And if it comes down to a choice, reduce the scope of the web design project rather than the usability.